Doc’s Custom Tackle started the same way a lot of great fishing ideas do — on the water.

Back in 2014, what began as painting a few custom baits for local walleye tournaments quickly turned into something much bigger. The goal was simple: create fishing tackle that not only looked different from what everyone else was throwing, but actually caught fish.

As more anglers started seeing the results, word spread. One custom crankbait turned into dozens of patterns, and eventually Doc’s grew beyond crankbaits into trolling spoons, crawler harness blades, dodgers, flashers, jigs, and other custom tackle built for serious fishermen.

But Doc’s Custom Tackle has never been about simply putting paint on a lure.

Every pattern starts with an idea. Some come from years of experience on the water. Others come from customers who have a color combination or bait pattern they’ve always wanted to see. Photos get exchanged, ideas get changed, colors get adjusted, and eventually that idea becomes something an angler can actually tie onto the end of a line.

That custom approach is still at the heart of what we do.

We’re constantly testing new colors, experimenting with finishes, and learning what fish respond to from the Great Lakes to inland waters and beyond. Some patterns become longtime favorites. Others start as one angler’s crazy idea and end up becoming one of the hottest baits in the boat.

Today, Doc’s Custom Tackle continues to grow, but the mission hasn’t changed:

Build unique, high-quality fishing tackle that anglers are excited to fish — and build it with the same attention to detail we’d expect on the tackle in our own boat.

We’re proud to be handcrafted in Wisconsin, proud of the fishing community that helped build this company, and especially proud every time we see a customer holding a fish caught on something that started right here in the Doc’s shop.

At Doc’s Custom Tackle, we don’t just make fishing tackle.

We create the next bait you won’t want to take out of your spread.